Website creation

Website for Hebatronic: Where Light Meets Technology

The website of Hebatronic, a leading manufacturer of PCBs for LED lighting solutions like ISELED and ILaS, received a comprehensive redesign – not only to look more modern but also to set new standards in B2B marketing. The goal: More visibility, more inquiries, and a better user experience.

www.hebatronic.de

Details

Industry: LED and lighting solutions
Year: 2024
Project Duration: 3 months
Country: Germany

Tools

Adobe XD
WordPress
Avada
ACF Pro
The Newsletter Plugin

Services

Web design
Web development
SEO
E-mail marketing

SJF Webseite Portfolio Screendesign Hebatronic LD Kontroller B2B

Background: Why a redesign?

The client initially approached me with the request for SEO optimizations to improve their Google ranking. However, upon closer inspection of the old website, it quickly became clear that a modern design was just as urgently needed. The outdated appearance did not inspire trust and did not reflect Hebatronic’s innovative strength.
My recommendation: A completely new design that keeps up with the times, appeals to customers, and helps present the potential of the products both emotionally and rationally.

B2B, but with emotions.

B2B marketing is often dry and fact-oriented – exactly what we wanted to change. The new site connects the symbolism of light with people: light is not just technology, but essential for safety, warmth, and life. This emotionalization runs throughout the entire website, without neglecting the technical details.

Additionally, the site was designed to be bilingual to effectively address the international customer base.

The key innovations

01

Landing page with a clear structure

The homepage guides the user from the initial emotionalization (an inviting header image that connects people and technology) to the technical facts and products.

02

Dedicated product pages

Each product now has its own page with technical details and applications – a crucial step that was completely missing on the old website.

03

Contact forms

Previously, a button only led to the email program, making contact unnecessarily difficult. Now, there are forms that directly ask for the essential information. This saves time and simplifies communication.

04

SEO Optimization

With targeted content strategies, such as a dedicated information page on ISELED technology, the website was optimized for relevant keywords to sustainably improve visibility in search engines.

The result?

A website that perfectly fulfills its purpose. Visitors can quickly and clearly find all the information about Hebatronic's products and technologies and can easily get in touch or request a quote. This is how effective modern web design can be.

Do you like our approach?

Then get in touch with us!

30 minutes are enough to discuss your needs and the next steps. After that, you’ll receive your offer – and then we’ll get started!